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In the 1990’s, Tom
Ford, Gucci watches’ newest executive head, has brought Gucci
watches back to the
center of chic, and now commands a varied line of products including
leather fashions, perfumes, colognes, cosmetics, shoes (including
the moccasin with the distinctive Gucci snaffle-bit)
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Gucci Series
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Born in 1881,
craftsman’s son Guccio Gucci founded the House of Gucci as a
saddlery shop in Florence in 1906. Guccio's first talent was his
craftsmanship in leather goods. He started out selling leather bags
to horsemen in the 1920’s and progressed to luxury luggage as his
clients graduated from equine transportation to horseless carriages.
In 1938 Guccio Gucci opened their first retail shop on the Via
Condotti in Rome.
September 2000, Gucci reopened its newly renovated Fifth
Avenue Store - the largest Gucci Flagship store in the
world.
Gucci is named "European Company of the Year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision and management quality.
Stores open in London, Paris and Palm Beach, bringing Gucci's success to key markets around the world. Grace Kelly, Peter Sellers and Audrey Hepburn help make Gucci synonymous with Hollywood chic. In 1966, Gucci creates the icon Flora silk scarf for Grace Kelly. Jackie Kennedy carries the Gucci shoulder bag which is known today as the "Jackie O".
At the end of 1960's the company adopts the legendary GG logo.
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